The Signed Case Podcast podcast cover art

Podcast

The Signed Case Podcast

Conversations about growing a personal injury practice, covering SEO, intake, AI automation and what it takes to turn visibility into signed cases.

Legal Marketing6 episodes

All episodes

GEO vs SEO: What AI Search Answers Mean for Your Firm

Episode 14 · October 14, 2026 · 6 min · Episode page & transcript

AI generated answers are now sitting above the search results your personal injury firm worked hard to rank for, and that one shift has agencies scrambling to sell you something new. This episode cuts through the hype and explains what GEO actually is, why it leans entirely on the SEO fundamentals you already have, and what to fix this week.

Chapters:
0:05 Cold Open
0:31 The Setup
1:22 Why AI Pulls From the Same Groundwork
1:53 What Changes in How You Write
2:42 Consistency Still Carries Weight
3:22 What Not to Expect
4:29 What to Actually Do
5:01 Close

Read the full article: https://casefluence.com/blog/geo-vs-seo-for-law-firms
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#geo #seo #legalmarketing #personalinjury #aisearch

Six Questions Every PI Firm Should Ask an SEO Agency

Episode 12 · October 14, 2026 · 6 min · Episode page & transcript

Every SEO sales call sounds confident, but it's month eight when the invoices keep coming and rankings haven't budged that reveals who you actually hired. This episode hands PI firms the exact six questions that separate a true partner from a vendor you'll be firing before the year is out.

Chapters:
0:05 Cold Open
0:23 Welcome and Setup
0:53 Competitor Research and Content
2:03 Who Owns What
2:37 Reporting and Contract Terms
3:36 Exclusivity and Compliance
4:20 What To Actually Do
5:09 Close

Read the full article: https://casefluence.com/blog/questions-to-ask-a-law-firm-seo-agency
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#seo #lawfirmmarketing #personalinjury #legalmarketing #casefluence

How Long Law Firm SEO Really Takes to Show Results

Episode 11 · October 14, 2026 · 5 min · Episode page & transcript

Everyone asks how long SEO takes, and most agencies dodge the real answer. This episode breaks down the actual sequence of law firm SEO work, from invisible technical fixes to the first real movement in rankings, so you know exactly what to watch for and when.

Chapters:
0:05 Cold Open
0:26 The Setup
1:05 The First Month or Two
2:00 Where Early Movement Shows Up
3:00 What Takes Longer
3:26 What to Actually Track
4:10 The Takeaway
4:37 Close

Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

Read the full article: https://casefluence.com/blog/how-long-does-law-firm-seo-take

#lawfirmseo #legalmarketing #seotips #personalinjury #casefluence

What Law Firm SEO Actually Costs for PI Firms

Episode 10 · October 14, 2026 · 6 min · Episode page & transcript

SEO quotes for personal injury firms can swing wildly, and most of that gap comes down to factors agencies rarely explain upfront. This episode breaks down exactly what drives the cost so you can tell a fair price from a guess.

Chapters:
0:05 Cold Open
0:18 Why There's No Flat Rate
0:52 What Drives the Price
1:47 The Pricing Models
3:01 What You Should Actually Get
4:40 What To Actually Do
5:11 Close

Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

Read the full article: https://casefluence.com/blog/how-much-does-law-firm-seo-cost

#lawfirmseo #personalinjury #legalmarketing #seopricing #pifirms

Law Firm Intake: Where Signed Cases Are Actually Won

Episode 8 · October 14, 2026 · 5 min · Episode page & transcript

Your marketing might be working perfectly while your intake quietly throws signed cases away. This episode breaks down the exact moments after a lead raises their hand, and why speed and consistency there matter more than another dollar spent on ads.

Chapters:
0:05 Cold Open
0:15 The Setup
0:26 The Cost of a Slow Response
1:07 After Hours and the First Conversation
1:36 What AI Chat Intake Can and Cannot Do
2:34 Consistency and the Handoff to Your CRM
3:38 Measuring Whether It's Working
4:11 What to Actually Do
4:35 Close

Read the full article: https://casefluence.com/blog/law-firm-intake-personal-injury
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#lawfirmmarketing #legalintake #personalinjury #lawfirmgrowth #aiintake

Six Questions to Ask Before You Hire a PI Marketing Agency

Episode 3 · October 14, 2026 · 8 min · Episode page & transcript

Before you sign another marketing contract, there is one sentence that should give you pause: the agency you hire could end up owning your website, not just managing it. This episode breaks down six concrete questions every personal injury firm should ask before signing with any marketing agency.

Chapters:
0:05 Cold open
0:28 The setup
0:49 Specialization and transparency
2:28 Ownership and contracts
3:49 Reporting and compliance
5:12 Red flags
6:13 What to actually do
7:06 Close

Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

Read the full article: https://casefluence.com/blog/how-to-choose-a-personal-injury-marketing-agency

#personalinjury #legalmarketing #lawfirmgrowth #attorneymarketing #casefluence