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The Signed Case Podcast

Conversations about growing a personal injury practice, covering SEO, intake, AI automation and what it takes to turn visibility into signed cases.

Compliance3 episodes

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Mass Tort SEO: Why Being Right Beats Being First

Episode 19 · October 14, 2026 · 7 min · Episode page & transcript

Mass tort pages get treated like bigger versions of a car accident page, and that mismatch costs firms traffic and trust. This episode breaks down why mass tort content needs a different structure, tone, and maintenance schedule entirely.

In this episode:
Why mass tort searchers are in a different mindset than injury searchers
How search spikes after recalls break a standard content calendar
Why being accurate matters more than being first to publish
How litigation status changes can make old pages misleading
Why content clusters outperform single standalone pages
How to word claims without implying guaranteed outcomes
Why ethics counsel should review mass tort campaigns early

This is for law firm marketers and attorneys building or managing mass tort content.

Chapters:
0:05 Cold Open
0:38 The Setup
1:31 Timing and Accuracy
2:24 Writing Without Overstating
3:15 Building Depth, Not Just Pages
4:15 Compliance Eyes On
5:01 What To Actually Do
5:43 Close

Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

Read the full article: https://casefluence.com/blog/seo-for-mass-tort-lawyers

#masstort #legalmarketing #seo #lawfirmmarketing #contentstrategy

Google Business Profile Mistakes That Get PI Firms Suspended

Episode 18 · October 14, 2026 · 6 min · Episode page & transcript

Your Google Business Profile is free, but the mistakes that come with it are not, and PI firms are getting suspended over details they never thought twice about. We break down the exact fixes that keep your listing compliant and visible.

Chapters:
0:05 Cold Open
0:23 The Setup
0:41 Categories and Office Reality
1:49 Hours, Photos, and the Q and A Nobody Watches
2:51 Reviews and Name Consistency
3:33 The Keyword Stuffing Trap
4:08 What to Actually Do
5:17 Close

Read the full article: https://casefluence.com/blog/google-business-profile-for-lawyers
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#googlebusinessprofile #lawfirmmarketing #personalinjurylaw #localseo #legalmarketing

Six Questions Every PI Firm Should Ask an SEO Agency

Episode 12 · October 14, 2026 · 6 min · Episode page & transcript

Every SEO sales call sounds confident, but it's month eight when the invoices keep coming and rankings haven't budged that reveals who you actually hired. This episode hands PI firms the exact six questions that separate a true partner from a vendor you'll be firing before the year is out.

Chapters:
0:05 Cold Open
0:23 Welcome and Setup
0:53 Competitor Research and Content
2:03 Who Owns What
2:37 Reporting and Contract Terms
3:36 Exclusivity and Compliance
4:20 What To Actually Do
5:09 Close

Read the full article: https://casefluence.com/blog/questions-to-ask-a-law-firm-seo-agency
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#seo #lawfirmmarketing #personalinjury #legalmarketing #casefluence