Buying Leads vs Building Your Own Pipeline: The Real Tradeoffs
Should your firm buy leads or build a pipeline it actually owns? We break down how personal injury lead generation companies price, screen, and deliver leads, plus what state bar rules really say about paying for referrals.
In this episode:
How shared versus exclusive leads actually work
Why pay per lead shifts all the risk to your firm
Questions to ask before signing any lead contract
What ABA Model Rule 7.2 says about referral payments
What it takes to build a channel your firm owns
Why many firms run both strategies at once
How to decide which path fits your timeline and budget
This is for personal injury firm owners and marketing decision makers weighing lead buying against owned growth.
Chapters:
0:05 Cold Open
0:31 The Setup
0:58 How Lead Buying Actually Works
2:07 Quality Questions Worth Asking
2:50 The State Bar Question
3:53 What Owned Growth Looks Like
5:01 How to Actually Decide
5:24 Close and Call to Action
Read the full article: https://casefluence.com/blog/personal-injury-lead-generation-companies
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882
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