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The Signed Case Podcast

Conversations about growing a personal injury practice, covering SEO, intake, AI automation and what it takes to turn visibility into signed cases.

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SEO for PI Lawyers: What Actually Moves the Needle

Episode 2 · October 14, 2026 · 7 min · Episode page & transcript

SEO for personal injury lawyers isn't one thing you either have or don't, it's a dozen smaller efforts working together, and most firms are strong in a couple spots while quietly weak everywhere else. This episode breaks down exactly where to focus so your work actually moves rankings instead of sitting on page two.

Chapters:
0:05 Cold Open
0:34 The Setup
1:10 Start With Competitor Research
2:08 Pages That Actually Rank
3:25 Content, Technical Basics, and Your Profile
5:24 Links and the Short Version
6:29 Close

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#seo #personalinjury #lawfirmmarketing #legalmarketing #localseo