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The Signed Case Podcast

Conversations about growing a personal injury practice, covering SEO, intake, AI automation and what it takes to turn visibility into signed cases.

Google Business Profile3 episodes

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Google Business Profile Mistakes That Get PI Firms Suspended

Episode 18 · October 14, 2026 · 6 min · Episode page & transcript

Your Google Business Profile is free, but the mistakes that come with it are not, and PI firms are getting suspended over details they never thought twice about. We break down the exact fixes that keep your listing compliant and visible.

Chapters:
0:05 Cold Open
0:23 The Setup
0:41 Categories and Office Reality
1:49 Hours, Photos, and the Q and A Nobody Watches
2:51 Reviews and Name Consistency
3:33 The Keyword Stuffing Trap
4:08 What to Actually Do
5:17 Close

Read the full article: https://casefluence.com/blog/google-business-profile-for-lawyers
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#googlebusinessprofile #lawfirmmarketing #personalinjurylaw #localseo #legalmarketing

Winning the Map Pack: Local SEO Habits That Actually Matter

Episode 4 · October 14, 2026 · 7 min · Episode page & transcript

Ever notice a firm with a worse website ranking above you in the map pack? That's not a glitch, it's a different set of ranking signals entirely, and this episode breaks down exactly what they are. We cut through the noise to focus on the unglamorous habits that actually move the needle for law firms competing locally.

In this episode:
Why map pack rankings differ from regular search results
Google Business Profile habits that carry real weight
Advertising rules that apply to your GBP posts and review replies
Building review requests into your case closing process
Why NAP consistency quietly affects your visibility
How to judge citation and link quality versus quantity
Using honest location pages instead of thin duplicates

This is for law firm marketers and attorneys who want a clear-eyed, no-shortcuts approach to ranking in local search.

Chapters:
0:05 Cold Open
0:20 The Setup
1:04 Your Google Business Profile Is Doing More Work Than You Think
2:22 Reviews, and the Boring Truth About NAP
3:50 Citations, Links, and Location Pages Done Honestly
4:55 What To Actually Do Next
6:16 Close

Read the full article: https://casefluence.com/blog/local-seo-for-personal-injury-lawyers
Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#localseo #mappack #lawfirmmarketing #googlebusinessprofile #legalmarketing

SEO for PI Lawyers: What Actually Moves the Needle

Episode 2 · October 14, 2026 · 7 min · Episode page & transcript

SEO for personal injury lawyers isn't one thing you either have or don't, it's a dozen smaller efforts working together, and most firms are strong in a couple spots while quietly weak everywhere else. This episode breaks down exactly where to focus so your work actually moves rankings instead of sitting on page two.

Chapters:
0:05 Cold Open
0:34 The Setup
1:10 Start With Competitor Research
2:08 Pages That Actually Rank
3:25 Content, Technical Basics, and Your Profile
5:24 Links and the Short Version
6:29 Close

Free guide, plans and pricing: https://casefluence.com/pricing
Call or WhatsApp: (419) 500-4882

#seo #personalinjury #lawfirmmarketing #legalmarketing #localseo