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The Signed Case Podcast

Conversations about growing a personal injury practice, covering SEO, intake, AI automation and what it takes to turn visibility into signed cases.

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Attorney Advertising Rules: What PI Firms Actually Need to Know

Episode 9 · October 14, 2026 · 6 min · Episode page & transcript

Most personal injury firms know attorney advertising is regulated, but few have actually read their own state bar's rules or thought through how they apply to blog posts, paid ads, or video testimonials. This episode breaks down the areas that trip firms up most often, so marketing decisions get made with eyes open instead of by guesswork.

Chapters:
0:05 Cold Open
0:25 The Setup
1:05 Where the Rules Actually Come From
1:37 Misleading Claims and Testimonials
2:25 Solicitation Limits and the Specialist Trap
3:38 Disclosures Nobody Reads Until They Have To
4:14 What To Actually Do
5:18 The Close

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Read the full article: https://casefluence.com/blog/attorney-advertising-rules-personal-injury

#attorneyadvertising #legalmarketing #personalinjurylaw #barcompliance #lawfirmmarketing